J2Media

87% of Singaporeans Prefer Google

Admin — Fri, 29 Jun 2012 20:06:19 +0000

Google is still the preferred search engine in Singapore by a large margin, as reported by online analytics company, Experian Hitwise.

The data samples featured are from the Hitwise Online Competitive Intelligence Service, which bases its daily insights on the online usage and search behaviour of 1.5 million Singapore Internet users.

Leading Search Engines
The following report shows search engines for the industry ‘All Categories’, ranked by Volume of Searches for the 24 weeks ending 09/06/2012.

Experts see big jump in Internet advertising for online marketing

Admin — Fri, 29 Jun 2012 19:57:57 +0000

SINGAPORE : Higher use of mobile devices such as smartphones and tablets are expected to drive digital marketing in Asia over the next two years.

Experts say advertising spend for online marketing may increase as much as 25 percent of the total pie.

Currently, less than 10 percent of Singapore’s total advertising spend is used for online marketing.

They add that display ads, search engines and social media will be among the prominent digital advertising platforms.

More Asians are now wired up to the Internet.

Experts estimate some 40 to 50 per cent of Asians can now access the Internet either through their computers or mobile devices.

This compared to just about 25 percent with Internet access in the region about two years ago.

- CNA, 12 March 2012

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Admin — Sun, 29 Jan 2012 17:53:59 +0000

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